Hi, I’m Liz — a designer who believes clarity is a form of kindness.
I’m a senior brand and marketing designer with over 10 years of experience working in-house and alongside cross-functional teams. Most of my career has been spent designing within established brands — evolving systems, launching campaigns, and delivering work that needs to perform in the real world, not just look good in a deck.
I bring a strategic mindset to visual design, with a focus on clarity, consistency, and thoughtful execution across channels.
How I Think About Brand
To me, brand is where strategy, behaviour, and craft meet.
Strong brand work doesn’t just express a point of view — it helps people understand something faster, feel more confident, or make better decisions. Whether I’m working on a campaign, a refresh, or a design system, my goal is always the same: make the work clear, human, and durable enough to scale.
How I Work
I’m most effective when I’m embedded within a team and collaborating closely with writers, marketers, product partners, and stakeholders. I value early alignment, clear creative direction, and thoughtful iteration over last-minute polish.
In practice, that usually looks like:
Translating business and audience needs into clear creative direction
Designing systems that hold up across formats, teams, and timelines
Exploring multiple visual routes before narrowing with intent
Welcoming feedback as part of the process, not a disruption
to it
