Brand design that brings clarity, personality, and systems thinking together.
I believe great brand work makes complex ideas feel clear, human, and purposeful — and scales across platforms without losing its soul.
Hi, I’m Liz. I partner with designers, writers, and marketers to shape work people interact with every day — from digital campaigns to spatial and physical experiences.
Transit System Safety Campaign
ART DIRECTION ᐧ GRAPHIC DESIGN ᐧ CAMPAIGN SYSTEMS
An annual, multi-touchpoint safety campaign designed to encourage behaviour change across transit environments through clear, human, and emotionally resonant brand expression.
I wanted the audience to feel that tiny jolt of recognition — the oh yeah, I’ve definitely done that moment — because that’s where behaviour change starts.
TransLink Brand Refresh
BRAND STRATEGY · DESIGN SYSTEMS ·
VISUAL EXPRESSION
TransLink is responsible for connecting hundreds of thousands of people across Metro Vancouver every day. Its brand needed to support a growing, evolving organization while remaining familiar, trustworthy, and easy to navigate for a diverse public audience.
What began as a request to update a 25-year-old logo quickly revealed a larger opportunity: evolve the entire brand system so it could better support modern transit use, expanding communications needs, and increasingly complex touchpoints.
UITP North America Forum 2024
EVENT BRAND SYSTEM · VISUAL IDENTITY · MULTI-TOUCHPOINT EXECUTION
A cohesive event brand system designed to support a large-scale, multi-day transit conference — balancing clarity, professionalism, and visual distinction across digital, print, and environmental touchpoints.
I design brands by balancing strategy, craft, and practical constraints — the kind that show up in real organizations.
My approach typically includes:
How I approach brand work
Translating business and audience needs into clear creative direction
Designing systems that scale across channels, teams, and timelines
Exploring multiple visual directions before refining with intent
Collaborating closely with writers, marketers, and stakeholders
How I approach brand work
I’ve spent most of my career working in-house, designing within established brands, evolving systems, and delivering campaigns that need to work in the real world — not just on a portfolio page.
My background includes public-facing campaigns, brand refreshes, partnerships, and event branding, often within complex approval structures and tight timelines.
I’m a Vancouver-based brand designer with a background in marketing and communications, currently focused on roles where brand thinking, collaboration, and execution meet.
I care deeply about clarity, accessibility, and creating work that respects both audiences and the teams behind it.
